WHY To Have a Biz Facebook Page
I hear and see many business owners not wanting to create a Business Facebook Page. Why you ask, would I create yet another Social networking platform. I have all I can do to keep up with a personal profile. It works fine for my business.
I recently asked a group of business owners their thoughts. I got wonderful feedback. Mostly positive about creating a seperate business page to promote their businesses. All of them reported getting positive response and new business.
Five Pros to having a Biz Facebook Page:
Insights ~
The new Page Admin Panel creates a simple tool for showing you a tracking graph and numbers. You can see from week to week your overall insights and TRACK, TRACK, TRACK!
- 460
1.32%
Postings Insights ~
For each post you can see the reach. Meaning the percentage of people that actually look at each individual post. Sometimes I wonder if a post is news worthy. This actual post tracking device lets me know the REACH of each of my postings. So, I can post what my audience actually wants to read.
Networking Business to Business ~
When you are networking as a business you are more credible to other businesses. I have successfully Coached many businesses and teach that first and foremost you must engage with other businesses. As a personal profile this may not get you the credibility you are looking for. As a Business you can PROMOTE other businesses on your page which is the first step in creating a Growing Social Business Network.
Drive Traffic to your Website ~
With over 500 million Facebook users, you are able to drive business to your website via your Facebook Business Page or Pages quickly. Search Engines are based on keywords used in your business title.
Tabs for your Page ~
Welcome tabs, Contest Tabs, Subscribe Tabs, YouTube Tabs, etc. Lujure is a simple application for setting up your customized Tabs.
There are many more reasons to have a Business Facebook Page, however the 5 above are the most important to building Alaska Tracy's social community and increasing my business. Give it a try - create a business page and start engaging with businesses. Give it three months and see what happens!
It is extremely advantageous to have a Facebook business page for your business, especially if you’re keeping a website for it. One beneficial aspect of maintaining a business page is that you get to expand your reach to the millions of people who use Facebook on a daily basis. That means being able to expand the exposure of your brand to a worldwide scale, and at a fraction of the cost of conventional advertising – and that’s a pretty good deal. Another benefit is the opportunity to spread word about your business through cost-efficient means. You can get word out about your business by simply going out there and mixing it up in the discussion boards and fan pages.
ReplyDelete-Cambria Ludwig